Retail employees are not “content” – the legal implications of using shop workers’ images without consent

Employers who are planning marketing campaigns with tiktoker Crawly, should be prepared form the HR side as well, to ensure that using the fun trend to attract customers to the brand will not backfire. In this case communication is key. Establishing campaign rules with the tiktoker is crucial. The employer should ensure that safe and healthy working conditions are maintained, and the campaign is not offensive or demeaning to the employees. They should be informed of the planned actions in advance and know what to expect. Something that may be seen as an innocent joke by some, may cause stress or discomfort to others. – Sławomir Paruch and Michal Bodziony comment for prawo.pl.

Full article in Polish avialible here.